Refresh 15 – Landing Pages 101

Steven Trotter

Published: October 6, 2009Posted in: Announcements, GeneralTags: Eric Wolf, google, jonesboro, landing pages, meeting, refresh, refreshing, seo, tips and tricks

Wednesday, Oct. 14th 7-9pm @ Jonesboro Coworking.

For Refresh Jonesboro 15, Eric Wolf will introduce us to the art of landing pages and how to achieve results. The goal of the meeting will be to give us everything we need in order to get some basic lead generation going. Here’s a run-down of the topics we will cover:

Targeting audience on the web
Attributes of a high converting lead generation landing page.
1. Layout
2. Increasing conversions
3. Beating Google’s quality score
Preselling your audience with different landing pages
A/B testing for ROI/conversion optimization
Introduction to traffic generation

If you plan to attend, please RSVP via TwitVite.

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About the Author

Steven Trotter is the Creative Director at YWP, owner of Trotter Designs, a founding member of Jonesboro Coworking, a permanent coworking space in downtown Jonesboro, a founding member of Refresh Jonesboro and casual blogger over at Steven's World.

Michael Quessenberry

I really enjoyed your presentation too Eric! You and I need to get together soon. I am ready to take my business to the next level. Thanks for the valuable info. I am also looking forward to your next presentation.

Steven Trotter

Amazing presentation Eric! The CD you provided for everyone was super helpful. I used some of the PSD files for a project the next day at work. Looking forward to your next presentation.